We all know that almost everyone in the world is on Facebook. It is the virtual supermall where you find people hanging out all the time. If you have an online business or even if it is not online, it’s best that you use this social medium.
How to create you Facebook account
1) Go to
2) Sign up
3) Fill in the fields
4) Click Sign up
5) Remember your password
Once you have your account, don’t stop there. Start inviting or searching for your friends. Connect with them.
We are not concerned with creating a connection with you and your friends alone. We want to reach out to your friends’ friends too.
When you have your account up, remember to follow the basics in creating good relationships: only share information meant to add value to others. Never put your personal issues on your wall.
What to post on your wall?
This can be a quote that is related to your business. If you’re in the blogging business, then it can be something like
Or this “One company I work with showed me how the traffic on his company’s site doubled since they started blogging. In fact, the blog (inexpensive) has more visitors and views than the corporate website (expensive). Well, there’s some measurable ROI in that case.” (Mike Sansone)
Make sure every post will encourage your readers to read more. The more they trust you, the more they will buy your product.
You have to understand that people don’t acquire stuff nor agree with your idea because it is the logical thing to do. They join your camp based on a very illogical reason. And why they did was not based on how long they thought about it. They buy from you because they like you period.
Posting on your Facebook daily is not the end of it.
Do you know that you can create a Facebook page?
This page is separate from your Facebook account and doesn’t have it’s connection of friends. Your Facebook page is your tool to showcase your products. Here, you can upload pictures or videos.
How to Create Facebook Page
1) Go to
2) At the bottom click create page
3) Choose the type of page
4) Let’s choose Local Business or place
5) Fill in the fields
6) Agree to Facebook Terms
7) Click Get started
8) Fill in the fields
9) Agree to the terms
10) Sign up now
11) Confirm your email address
12) Upload your business picture
13) Save photo
14) Or you can skip this for now
15) Add a description and website to improve the ranking of your page search
16) If you have another website, put it in also
17) Click yes
18) Save info
19) Enable ads or you can skip it
20) Your page is ready!
Aside from a Facebook page, you can also create a Facebook Group
Facebook allows its users to create groups. Your group can be an open group or it can be a closed or even a secret group. Depending on your purposes, you can set up a group where you can share business ideas, give webinars or schedule seminars for your members.
How to Create a Facebook Group
1) Go to your Facebook account
2) At the left side, find create a group
3) Type the Group Name
4) Choose the privacy setting: choose whether it is open, closed or secret
5) Click Create
So you see Facebook is not just a place to hangout with friends or to make new ones. It is one of the most effective, if not the most powerful way to market your business.